As 2024 draws to a close (and is it just us, or did that one go fast?!), we’re looking back on another great year here at Sketch Corp. Reinforcing our dedication to Australia’s agriculture industry, we’ve partnered with clients across diverse commodities, crops and services spanning the entire supply chain and its verticals. From egg production and agricultural workforce solutions to sustainable soil revegetation, Merino breeding programs, cotton exports and not-for-profits supporting regional farming communities in need, we delivered tailored marketing solutions that helped businesses achieve their goals and shaped the broader industry.
We also got out from behind our desks and attended BeefEx and Cotton Con, where we were fortunate to hear from some of the brightest names in the beef and cotton industries. These events were a great opportunity for us to meet just some of the people and brands who make the ag industry what it is today, and various global speakers confirmed that 2025 is set to be the year that AI impacts agriculture – and the wider world – more than ever before.
2024 was also a year that saw us kick-off an ongoing partnership with Rural Aid, starting with our support of their important Buy a Bale campaign – an initiative that sends crucial support to drought-stricken farmers in SA. If our work has taught us one thing, it’s that ag’s not for the faint-hearted – it’s a tough industry in which challenges include extreme weather and rural isolation. Supporting the ag community is therefore non-negotiable for us, and we were delighted to begin a long partnership with Rural Aid.
On the team front we welcomed three new members of staff, partnered with new and existing clients across Australia, and produced more brand, digital, print, video and social media content than ever before. Overall, 2024 was a busy and brilliant year for us here at Sketch Corp, and we look forward to taking things even further for our clients next year – see you in 2025!