Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.
An essential element of the branding process is about building brand reputation. Naturally, you want your brand’s reputation to be impeccable and above reproach. You may engage an agency and undergo a thorough branding process where you’re equipped with a comprehensive brand personality, ...
In any branding project, gathering brand design inspiration is an essential part of the the process – one that usually comes after the client brief. This is an opportunity for art directors, strategists and designers to look to the world at large for creative ideas. They can scope out what ...
When your business is on a mission to attract investment or secure a sale, Information Memorandum design is a crucial part of the process and one worthy of careful attention. More and more savvy businesses are investing in customised Information Memorandum design solutions to effectively ...
Are you aware that Facebook is planning to launch its own currency? Yes, you read that right. As if the mega-rich company doesn’t already print money. In June, the social networking monolith announced plans for ‘Libra’ – a new digital cryptocurrency a bit like bitcoin (but more secure ...
If you’re into Insta, you’ve no doubt noticed your feed is now mysteriously devoid of numbers – or at least you may have heard the media commentary surrounding the latest Instagram social experiment. First, it was showing posts out of chronological order, and then it was a raft of rumoured ...
Most agencies will agree that DIY websites have their place – in certain circumstances. For example, when you’re a sole trader with simple services and no marketing budget to speak of. If you’re a decent-sized business, however, DIY websites should be approached with caution. At best, it’s a ...
For years now, strategic Instagram users have adopted the good old follow-unfollow strategy to ‘organically’ boost their audiences for free. Cue a slew of follow-unfollow farms, bots, apps and other types of automation that do the hard work for you! Not long ago, Instagram started cracking down ...
We often work with clients to define and develop their ‘brand personality’ – a concept rooted in classic psychological profiling! Psychologist Carl Jung posed the theory that 12 essential characters exist in everyone’s unconscious mind – each one jockeying for dominance. Over the years, ...
Over the years, many clients have called us about SEO spam emails they’ve received. Some have been led to believe they need to take action immediately or else their business is doomed! This blog is designed to comfort you (you absolutely don’t need to take action ASAP), and shed some light on ...
As we’re always saying to clients, the importance of online visibility in your digital marketing strategy cannot be overstated. Raising your profile online doesn’t have to be complicated though. Here, we’ve outlined 7 relatively easy strategies (algorithm and alchemy-free!) for beginners. 1. ...
Over the past few years, social media influencers have crept into social marketing strategies the world over. The social media influencer movement is big business, and we’re often asked: ‘Are they worth it?’ and ‘Do I dare go down that road?’ We’re here to tell you that yes, it can work. It ...
When you’re a business owner with a website, we strongly recommend incorporating Google My Business (or ‘GMB’ as it is often called around the internet) into your digital marketing strategy. Like it or not, people Google everything. Even if they receive a word-of-mouth recommendation, the first ...
