Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.
Many established SMEs feel confused about how to carry existing branding and aesthetics through to new divisions and products. A brand agency can help you handle this type of expansion seamlessly. At Sketch Corp, we are regularly engaged to help successful SMEs make sense of their branding and ...
Maybe you’re already in the industry or maybe you’re just starting out, but there’s no doubt graphic designers are in demand for their skills. The career opportunities are endless. And there are different ways of working. Perhaps you’ve thought about what it would be like working for a creative ...
Think of some of the hugely successful brands shaking up industries or transforming consumer habits. Say Uber, Airbnb or Aldi for example. Often they’re described as being either a disruptor brand or a challenger brand. These terms might sound like they’re similar, but they’re actually very ...
‘Is print dead?’ It’s a question we’re often asked at Sketch Corp, along with: ‘Do other companies still do it?’ ‘Does it still work?’ ‘Is it worth it?’ And so on. Forget what you’ve heard. We’ll tell you what we’ve experienced in the past four years as a marketing agency offering ...
The last couple of months have seen our team working like crazy on huge corporate document design projects. All have been heavy on data, infographics and icons. Corporate document design for material such as EOFY company performance reports, investor highlights and information memorandums ...
For marketers, end of financial year (EOFY) can be crazy but exciting. It’s like a spring clean for your business! At Sketch Corp, we view it as an opportunity for business owners and marketers to reflect on the past 12 months and take a serious look at their marketing budget. This is the ...
So you’ve found the perfect marketing agency to work with. Fabulous! That’s the hard part. Now to establish some clear boundaries and processes for working together. You must already have a connection to have agreed to team up in the first place. But no matter how good your rapport, no agency ...
Sketch Corp. was recently engaged by a fabulous new client who sadly has had a shocking website design experience with another marketing agency. Despite paying more than $30,000 for this new website, our client was left with a website design that was inferior in many ways to the existing ...
Even the most experienced designers look around for fresh inspiration when starting a new project. We certainly do. Our favourite source of stimulus these days is the creative community on Instagram. This channel has emerged as the best visual medium for showing off fantastic design and getting ...
Typography in graphic design will be enormously important in branding this year. Again. Here’s why. The reason typography reigns right now are largely due to UX constraints and the current trend towards responsive design, which dictates that everything must be easily scalable for different ...
Over the years, our agency has worked with many bright-eyed entrepreneurs with BIG ideas for changing the world and making millions. Usually via an online business that disrupts industry norms. We love these guys! Their enthusiasm is infectious. Most of their ideas involve very ...
When you have a business and things are going well, there may come a time when you can no longer grow it on your own. This is when partnering with a marketing agency starts to look like a very attractive option. A monthly retainer or ad hoc arrangement is the perfect solution when ...
