Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

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How to win business and persuade investors with corporate document design

The last couple of months have seen our team working like crazy on huge corporate document design projects. All have been heavy on data, infographics and icons.  Corporate document design for material such as EOFY company performance reports, investor highlights and information memorandums ...

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What are you doing with your marketing budget? An EOFY checklist for marketers

For marketers, end of financial year (EOFY) can be crazy but exciting. It’s like a spring clean for your business! At Sketch Corp, we view it as an opportunity for business owners and marketers to reflect on the past 12 months and take a serious look at their marketing budget. This is the ...

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The art of the brief: getting the most out of your marketing agency

So you’ve found the perfect marketing agency to work with. Fabulous! That’s the hard part. Now to establish some clear boundaries and processes for working together. You must already have a connection to have agreed to team up in the first place. But no matter how good your rapport, no agency ...

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Hiring a marketing agency

Hiring a marketing agency for website design? Ask these 7 questions first.

Sketch Corp. was recently engaged by a fabulous new client who sadly has had a shocking website design experience with another marketing agency. Despite paying more than $30,000 for this new website, our client was left with a website design that was inferior in many ways to the existing ...

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8 design Instagram

8 design Instagram accounts loved by creatives

Even the most experienced designers look around for fresh inspiration when starting a new project. We certainly do. Our favourite source of stimulus these days is the creative community on Instagram. This channel has emerged as the best visual medium for showing off fantastic design and getting ...

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Where typography is heading

Where typography is heading in 2018

Typography in graphic design will be enormously important in branding this year. Again. Here’s why. The reason typography reigns right now are largely due to UX constraints and the current trend towards responsive design, which dictates that everything must be easily scalable for different ...

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Website considerations

Website considerations for budding entrepreneurs

Over the years, our agency has worked with many bright-eyed entrepreneurs with BIG ideas for changing the world and making millions. Usually via an online business that disrupts industry norms.   We love these guys! Their enthusiasm is infectious.   Most of their ideas involve very ...

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Choosing the right marketing agency

How to choose your marketing agency wisely

When you have a business and things are going well, there may come a time when you can no longer grow it on your own.   This is when partnering with a marketing agency starts to look like a very attractive option.   A monthly retainer or ad hoc arrangement is the perfect solution when ...

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All change: how Facebook’s shock announcement will affect your social media marketing

It’s official. Effective immediately, Facebook will drastically alter the formula that determines what appears on everyone’s news feeds. There’s nothing new about algorithm changes. But, the shocking thing about this announcement is that Facebook will no longer be promoting paid posts. Thus ...

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The humble hashtag explained

The hashtag is such an ingrained part of our culture now that it’s rare to find someone uninitiated. Some people even speak in hashtags. But – like the occasional Dad you encounter who’s never heard of Beyonce – we know you’re (still) out there! In honour of the hashtag turning 10 this year, ...

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How an ‘inspiration board’ can spark your marketing

Since forever, people have been cutting out pictures and pasting them on boards. All to create a bigger, more ‘visual’ picture of their dreams and goals. Photos and words with special meaning to them and what they want to achieve. This is still a popular (and may we say effective) pastime, but ...

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Name that app!

Congratulations are in order – you’ve come up with a brilliant idea for a new app and you’re going to bring it to life. Amazing! Now your next trick is to come up with a name that sticks. One that’s Just Right and won’t get lost among the millions of other apps in the App […]

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