Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.
With Christmas just around the corner, the Sketch Corp. team has been reflecting on the year that was 2020 – and it goes without saying it was a memorable one. On the work front, a pandemic saw businesses pivot rapidly as we all worked from home, alongside adjusting and adapting to a new normal ...
Here at Sketch. Corp, it never ceases to amaze us just how much interest our 2019 blog on capability statement design receives – it’s still one of our most-visited posts. With that in mind, and given the fast-paced nature of our industry, we wanted to take another look at this crucial area of ...
The latest iteration of Google Analytics, dubbed Google Analytics 4 (GA4), is live and – as you’d hope from a new analytics product – it’s giving users deeper insights than ever before. Since 2005, Google Analytics has provided essential insights that influence how businesses worldwide develop ...
We can all agree 2020 was a year like no other. With most companies experiencing rapid and unpredictable change, many of our clients have asked us how to approach this year’s customer Christmas message. How does a business even begin to address everything that’s happened in the last twelve ...
Put a ring on it – why life-long customer retention should be your number one marketing goal. As the world continues to adapt to life amidst the COVID-19 pandemic, businesses have increasingly found themselves in uncharted territory. As we all start to think about how to move forward, it’s ...
It’s not just your customers that know all about your website UX – as of next year, Google’s Core Web Vitals will make sure you do too. Google’s brand-new metric system, Core Web Vitals, is set to overhaul the way companies measure the success of their website. The UX (or user experience) of ...
During the globally dark times of COVID-19, the beauty and colour of graphic design – along with its ability to share powerful messages simply and effectively – has provided an unexpected source of comfort and relief. As a studio with a passion for good design, we know firsthand the ...
As we rise to meet the challenges posed by COVID-19, these are surreal, challenging and downright scary times for all of us across the globe. With the majority of the world now in isolation for the foreseeable future, the online presence of your business has never been more important, or under ...
As of September, search giant Google will start ranking all websites by their mobile version, rather than desktop – meaning both new and existing websites will have to ensure they’re friendly and responsive for mobile. Kicking off a testing period three years ago, Google has already reached the ...
Whether or not we’re aware of it, most of us are regularly influenced by Google Reviews. Not just the domain of local cafes and restaurants, those five little stars that appear under a Google My Business listing can have *major* sway when it comes to credibility, SEO and ranking across any ...
It’s tipped as one of the marketing hacks to watch in 2020 with digital marketers and SEO specialists vying to get their businesses and clients featured ‘on-SERP’. Now don’t be alarmed if you’re unsure what this means or why it’s important because we’ve got the lowdown on what you need to know. ...
It’s part of a powerhouse social network, its audience has twice the buying power of other social media channels and it’s gaining momentum every single day. Impressive, we know – and these are just three of the reasons we’re predicting LinkedIn advertising in 2020 could mean majorly big ...
