Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

Will you add podcasting to your marketing mix

Will you add podcasting to your marketing mix in 2020?

Podcasts are now BIG business with huge, hyper-engaged audiences. Who would have thought this humble audio medium would be on track to eclipse social scrolling and even binge-streaming? Well, that’s what’s happening and here’s how you can get on board.  Remind me – what is a podcast again? For ...

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When brands embrace Christmas Campaigns

Emotion-evoking Christmas campaigns and why we love them

Our studio’s favourite time of year is fast approaching and nothing ignites the festive spirit quite like a touchy-feely Christmas campaign from a big brand. This year, any day now, they’ll all be at it again – competing for your emotions (and to be totally honest, your dollarydoos). To get you ...

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Building Brand Reputation

New business? Our guide to building brand reputation

An essential element of the branding process is about building brand reputation. Naturally, you want your brand’s reputation to be impeccable and above reproach. You may engage an agency and undergo a thorough branding process where you’re equipped with a comprehensive brand personality, ...

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Brand design inspiration blog feature image on blog article about where designers find brand design inspiration by Sketch Corp.

Where designers go for brand design inspiration

In any branding project, gathering brand design inspiration is an essential part of the the process – one that usually comes after the client brief. This is an opportunity for art directors, strategists and designers to look to the world at large for creative ideas. They can scope out what ...

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Information Memorandum Design Featured Image

Why powerful Information Memorandum design pays off

When your business is on a mission to attract investment or secure a sale, Information Memorandum design is a crucial part of the process and one worthy of careful attention. More and more savvy businesses are investing in customised Information Memorandum design solutions to effectively ...

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Blog post about facebook new currency libra by Sketch Corp.

What’s the deal with Libra? Facebook’s new currency explained.

Are you aware that Facebook is planning to launch its own currency? Yes, you read that right. As if the mega-rich company doesn’t already print money. In June, the social networking monolith announced plans for ‘Libra’ – a new digital cryptocurrency a bit like bitcoin (but more secure ...

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Blog post on Instagram removing likes in Australia by Sketch Corp.

Like, what’s going on? The Instagram social experiment everyone’s talking about

If you’re into Insta, you’ve no doubt noticed your feed is now mysteriously devoid of numbers – or at least you may have heard the media commentary surrounding the latest Instagram social experiment. First, it was showing posts out of chronological order, and then it was a raft of rumoured ...

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DIY website vs. agency website: which is right for your business?

Most agencies will agree that DIY websites have their place – in certain circumstances. For example, when you’re a sole trader with simple services and no marketing budget to speak of. If you’re a decent-sized business, however, DIY websites should be approached with caution. At best, it’s a ...

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Blog post about the instagram algorithm and follow unfollow tactics and follow unfollow bots and farms by Sketch Corp.

The Instagram follow-unfollow strategy – is it dead?

For years now, strategic Instagram users have adopted the good old follow-unfollow strategy to ‘organically’ boost their audiences for free. Cue a slew of follow-unfollow farms, bots, apps and other types of automation that do the hard work for you! Not long ago, Instagram started cracking down ...

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Blog post on brand personality archetypes and carl jung personality types by Sketch Corp.

What’s your brand personality?

We often work with clients to define and develop their ‘brand personality’ – a concept rooted in classic psychological profiling! Psychologist Carl Jung posed the theory that 12 essential characters exist in everyone’s unconscious mind – each one jockeying for dominance. Over the years, ...

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Blog post on decoding seo spam emails by Sketch Corp.

Decoding those annoying SEO spam emails

Over the years, many clients have called us about SEO spam emails they’ve received. Some have been led to believe they need to take action immediately or else their business is doomed! This blog is designed to comfort you (you absolutely don’t need to take action ASAP), and shed some light on ...

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7 hacks for online visibility blog post written by Sketch Corp.

Improve your online visibility with these 7 hacks

As we’re always saying to clients, the importance of online visibility in your digital marketing strategy cannot be overstated. Raising your profile online doesn’t have to be complicated though. Here, we’ve outlined 7 relatively easy strategies (algorithm and alchemy-free!) for beginners. 1. ...

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