Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

6 reasons our studio prefers WordPress

As far as website development platforms go, it’s hard to beat WordPress, which will celebrate its 16th birthday in May this year. THE ORIGINAL & THE BEST While there are some fabulous alternatives out there (Shopify, Wix and SquareSpace all serve their purpose), you really can’t go past ...

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March Blog 1 - Featured Image

Copypasta recipes for success and disaster

While our trained eyes can identify a copypasta digital strategy a mile away, talking to a client the other day made us realise that not everyone is wise to this type of tactic. So what on earth is copypasta? Usually our team loves anything to do with pasta, but copypasta we just can’t get ...

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So the 2019 Instagram algorithm hasn’t changed after all

There’s been a lot of speculation recently around the alleged ‘2019 Instagram algorithm change’ that’s come into affect. Perhaps you’ve noticed influencers you follow begging and pleading with Instagram to restore order, saying things like ‘Why is my engagement so low?’, ‘Only 7% of my ...

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Marketing for Valentine’s Day | Shower your customers with love

There’s nothing like a special occasion to get your company’s creative juices flowing, and there’s still time to amp up your marketing for Valentine’s Day. With no shortage of love innuendos and double entendres to play around with, February 14 is a prime opportunity to tap into the spirit of ...

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What you need to know when you engage graphic design services

As a business owner or decision-maker, chances are you’ve needed graphic design services at some stage in your professional endeavours. Maybe you’ve recruited a graphic designer to join your in-house marketing team or partnered with a marketing agency to handle your graphic design. ...

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Capability Statement

Nailing your capability statement design

An essential marketing tool for many companies is the ‘capability statement’. These are often distributed digitally by business development and sales teams, as well as being used as a printed leave-behind following meetings with prospects. Capability statement design is all-important because, ...

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Web Design Trends 2019

The 2019 website design trends worth investing in

Your website. When was the last time you made changes to its design? The start of the year is a great time to reassess your web presence and take inspiration from 2019 website design trends. Here, we’ve rounded up our pick of the most influential trends. Ideally you should keep a close eye on ...

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Christmas marketing: 5 simple ways to thank your clients this year

Cover off your client ‘thank-yous’ and make the most of this glittering opportunity with our quick Christmas marketing ideas. Somehow it’s that time of year. Again. Already! Slight issue: October through December is an extremely busy period for many businesses. When you’re in the thick of it, ...

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cta, call to action, button, catchy, website, design, website design

Clever website design – how a catchy call to action inspires conversions

It’s a critical part of website design – the call to action. And getting it right can mean the difference between a conversion or not. Our creative team have come up with our definitive website call to action list in the hope of transforming your casual visitors into paying customers. In ...

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design, design principles, graphic design, marketing, successful marketing, Massimo vignelli

Graphic Design: Why it’s key to successful marketing

It makes us scratch our heads, but the role of graphic design in marketing can get lost down the list of priorities. Sketch Corp.’s design studio is the engine room of our marketing agency, so we thought we’d explain why you need to pay close attention to your graphic design. Graphic design – ...

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Social Media Marketing

The Business Owner’s Guide to Social Media Marketing Lingo

Social media marketing is fast-paced and ever-changing. When you’re in the thick of it, it’s easy to forget that some business owners may not have heard of ‘PPC’, ‘retargeting’, ‘DMs’ and ‘chat marketing’. We got a reality check recently when someone’s mum asked them to ‘please explain’ about ...

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brand agency

Expand without damaging your brand – your brand agency can help

Many established SMEs feel confused about how to carry existing branding and aesthetics through to new divisions and products. A brand agency can help you handle this type of expansion seamlessly. At Sketch Corp, we are regularly engaged to help successful SMEs make sense of their branding and ...

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