Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.
Over the years, many clients have called us about SEO spam emails they’ve received. Some have been led to believe they need to take action immediately or else their business is doomed! This blog is designed to comfort you (you absolutely don’t need to take action ASAP), and shed some light on ...
As we’re always saying to clients, the importance of online visibility in your digital marketing strategy cannot be overstated. Raising your profile online doesn’t have to be complicated though. Here, we’ve outlined 7 relatively easy strategies (algorithm and alchemy-free!) for beginners. 1. ...
Over the past few years, social media influencers have crept into social marketing strategies the world over. The social media influencer movement is big business, and we’re often asked: ‘Are they worth it?’ and ‘Do I dare go down that road?’ We’re here to tell you that yes, it can work. It ...
When you’re a business owner with a website, we strongly recommend incorporating Google My Business (or ‘GMB’ as it is often called around the internet) into your digital marketing strategy. Like it or not, people Google everything. Even if they receive a word-of-mouth recommendation, the first ...
As far as website development platforms go, it’s hard to beat WordPress, which will celebrate its 16th birthday in May this year. THE ORIGINAL & THE BEST While there are some fabulous alternatives out there (Shopify, Wix and SquareSpace all serve their purpose), you really can’t go past ...
While our trained eyes can identify a copypasta digital strategy a mile away, talking to a client the other day made us realise that not everyone is wise to this type of tactic. So what on earth is copypasta? Usually our team loves anything to do with pasta, but copypasta we just can’t get ...
There’s been a lot of speculation recently around the alleged ‘2019 Instagram algorithm change’ that’s come into affect. Perhaps you’ve noticed influencers you follow begging and pleading with Instagram to restore order, saying things like ‘Why is my engagement so low?’, ‘Only 7% of my ...
There’s nothing like a special occasion to get your company’s creative juices flowing, and there’s still time to amp up your marketing for Valentine’s Day. With no shortage of love innuendos and double entendres to play around with, February 14 is a prime opportunity to tap into the spirit of ...
As a business owner or decision-maker, chances are you’ve needed graphic design services at some stage in your professional endeavours. Maybe you’ve recruited a graphic designer to join your in-house marketing team or partnered with a marketing agency to handle your graphic design. ...
An essential marketing tool for many companies is the ‘capability statement’. These are often distributed digitally by business development and sales teams, as well as being used as a printed leave-behind following meetings with prospects. Capability statement design is all-important because, ...
Your website. When was the last time you made changes to its design? The start of the year is a great time to reassess your web presence and take inspiration from 2019 website design trends. Here, we’ve rounded up our pick of the most influential trends. Ideally you should keep a close eye on ...
Cover off your client ‘thank-yous’ and make the most of this glittering opportunity with our quick Christmas marketing ideas. Somehow it’s that time of year. Again. Already! Slight issue: October through December is an extremely busy period for many businesses. When you’re in the thick of it, ...
