Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

SketchCorp_blog_internal_versus_external_values

Internal VS external values: why you need both

If you’ve heard the terms ‘internal’ and ‘external’ values, you might be forgiven for wondering why you need both – and what’s the difference anyway?  Well, wonder no longer – we’re here to give you the lowdown on what they are and why they’re BOTH essential to running a successful business… We ...

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How to host an effective webinar

While webinars were already enjoying a steady rise in popularity before the pandemic, the events of last year launched them into the stratosphere. This confirmed what marketers knew all along: webinars are powerful. According to the Content Marketing Institute, 61% of marketers regularly use ...

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New year, new content

With content marketing set to dominate again in 2021, there’s a world of difference between the companies doing it well and those frantically pumping out content just for the sake of it. Not that we blame them. It’s challenging running a business while delighting your audience with fresh ...

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2020: the year that changed the world

With Christmas just around the corner, the Sketch Corp. team has been reflecting on the year that was 2020 – and it goes without saying it was a memorable one. On the work front, a pandemic saw businesses pivot rapidly as we all worked from home, alongside adjusting and adapting to a new normal ...

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Crafting the perfect capability statement – why it matters and how to do it

Here at Sketch. Corp, it never ceases to amaze us just how much interest our 2019 blog on capability statement design receives – it’s still one of our most-visited posts. With that in mind, and given the fast-paced nature of our industry, we wanted to take another look at this crucial area of ...

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GA4: what the new version of Google Analytics will do for you

The latest iteration of Google Analytics, dubbed Google Analytics 4 (GA4), is live and – as you’d hope from a new analytics product – it’s giving users deeper insights than ever before. Since 2005, Google Analytics has provided essential insights that influence how businesses worldwide develop ...

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How to write a Christmas message for a year like 2020…

We can all agree 2020 was a year like no other. With most companies experiencing rapid and unpredictable change, many of our clients have asked us how to approach this year’s customer Christmas message. How does a business even begin to address everything that’s happened in the last twelve ...

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Customer retention, more important than lead generation

Put a ring on it – why life-long customer retention should be your number one marketing goal. As the world continues to adapt to life amidst the COVID-19 pandemic, businesses have increasingly found themselves in uncharted territory. As we all start to think about how to move forward, it’s ...

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Blog post from Sketch Corp. The power of graphic design core web vitals

Core Web Vitals – how successful is your website?

It’s not just your customers that know all about your website UX – as of next year, Google’s Core Web Vitals will make sure you do too.  Google’s brand-new metric system, Core Web Vitals, is set to overhaul the way companies measure the success of their website.  The UX (or user experience) of ...

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Blog post from Sketch Corp. The power of graphic design during COVID-19

The power of graphic design during COVID-19

During the globally dark times of COVID-19, the beauty and colour of graphic design – along with its ability to share powerful messages simply and effectively – has provided an unexpected source of comfort and relief. As a studio with a passion for good design, we know firsthand the ...

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Blog post from Sketch Corp. Why your digital presence matters during COVID-19

Why your digital presence matters during COVID-19

As we rise to meet the challenges posed by COVID-19, these are surreal, challenging and downright scary times for all of us across the globe. With the majority of the world now in isolation for the foreseeable future, the online presence of your business has never been more important, or under ...

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Illustration of two people sitting and standing next to giant phone

Are you ready? Google announces mobile-first website ranking

As of September, search giant Google will start ranking all websites by their mobile version, rather than desktop – meaning both new and existing websites will have to ensure they’re friendly and responsive for mobile. Kicking off a testing period three years ago, Google has already reached the ...

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