Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

How to write the perfect blog brief

How to write the perfect blog brief
(clue: we’ve made you a template)

These days, content marketing sits at the centre of many businesses’ marketing strategies, and what could be an easier way of positioning yourself as a thought leader – and giving your audience insightful content – than with a blog or ten. But if you’re one of the many business owners who ...

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Google reviews – to pay or not to pay? (Hint – don’t pay.)

So we’ve told you before about Google reviews – that they’re now pretty much essential for all businesses who have a Google My Business account (ie, most businesses with a website), as they provide credibility, local SEO and all-important ranking. But how do you go about getting them? With some ...

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Sketch Corp blog - why copywriting matters

Why professional copywriting pays off

Think you’re a pretty deft wordsmith? You might have the gift of the gab and the ability to fire off a killer email, but that doesn’t always mean you’re the right person to write your own marketing copy. The same goes for pitching to potential clients in person versus actually sitting down and ...

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SketchCorp_blog_internal_versus_external_values

Internal VS external values: why you need both

If you’ve heard the terms ‘internal’ and ‘external’ values, you might be forgiven for wondering why you need both – and what’s the difference anyway?  Well, wonder no longer – we’re here to give you the lowdown on what they are and why they’re BOTH essential to running a successful business… We ...

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How to host an effective webinar

While webinars were already enjoying a steady rise in popularity before the pandemic, the events of last year launched them into the stratosphere. This confirmed what marketers knew all along: webinars are powerful. According to the Content Marketing Institute, 61% of marketers regularly use ...

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New year, new content

With content marketing set to dominate again in 2021, there’s a world of difference between the companies doing it well and those frantically pumping out content just for the sake of it. Not that we blame them. It’s challenging running a business while delighting your audience with fresh ...

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2020: the year that changed the world

With Christmas just around the corner, the Sketch Corp. team has been reflecting on the year that was 2020 – and it goes without saying it was a memorable one. On the work front, a pandemic saw businesses pivot rapidly as we all worked from home, alongside adjusting and adapting to a new normal ...

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Crafting the perfect capability statement – why it matters and how to do it

Here at Sketch. Corp, it never ceases to amaze us just how much interest our 2019 blog on capability statement design receives – it’s still one of our most-visited posts. With that in mind, and given the fast-paced nature of our industry, we wanted to take another look at this crucial area of ...

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GA4: what the new version of Google Analytics will do for you

The latest iteration of Google Analytics, dubbed Google Analytics 4 (GA4), is live and – as you’d hope from a new analytics product – it’s giving users deeper insights than ever before. Since 2005, Google Analytics has provided essential insights that influence how businesses worldwide develop ...

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How to write a Christmas message for a year like 2020…

We can all agree 2020 was a year like no other. With most companies experiencing rapid and unpredictable change, many of our clients have asked us how to approach this year’s customer Christmas message. How does a business even begin to address everything that’s happened in the last twelve ...

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Customer_retention

Customer retention, more important than lead generation

Put a ring on it – why life-long customer retention should be your number one marketing goal. As the world continues to adapt to life amidst the COVID-19 pandemic, businesses have increasingly found themselves in uncharted territory. As we all start to think about how to move forward, it’s ...

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Blog post from Sketch Corp. The power of graphic design core web vitals

Core Web Vitals – how successful is your website?

It’s not just your customers that know all about your website UX – as of next year, Google’s Core Web Vitals will make sure you do too.  Google’s brand-new metric system, Core Web Vitals, is set to overhaul the way companies measure the success of their website.  The UX (or user experience) of ...

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