Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

Marketing for Valentine’s Day | Shower your customers with love

There’s nothing like a special occasion to get your company’s creative juices flowing, and there’s still time to amp up your marketing for Valentine’s Day. With no shortage of love innuendos and double entendres to play around with, February 14 is a prime opportunity to tap into the spirit of ...

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What you need to know when you engage graphic design services

As a business owner or decision-maker, chances are you’ve needed graphic design services at some stage in your professional endeavours. Maybe you’ve recruited a graphic designer to join your in-house marketing team or partnered with a marketing agency to handle your graphic design. ...

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Capability Statement

Nailing your capability statement design

An essential marketing tool for many companies is the ‘capability statement’. These are often distributed digitally by business development and sales teams, as well as being used as a printed leave-behind following meetings with prospects. Capability statement design is all-important because, ...

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Web Design Trends 2019

The 2019 website design trends worth investing in

Your website. When was the last time you made changes to its design? The start of the year is a great time to reassess your web presence and take inspiration from 2019 website design trends. Here, we’ve rounded up our pick of the most influential trends. Ideally you should keep a close eye on ...

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Christmas marketing: 5 simple ways to thank your clients this year

Cover off your client ‘thank-yous’ and make the most of this glittering opportunity with our quick Christmas marketing ideas. Somehow it’s that time of year. Again. Already! Slight issue: October through December is an extremely busy period for many businesses. When you’re in the thick of it, ...

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cta, call to action, button, catchy, website, design, website design

Clever website design – how a catchy call to action inspires conversions

It’s a critical part of website design – the call to action. And getting it right can mean the difference between a conversion or not. Our creative team have come up with our definitive website call to action list in the hope of transforming your casual visitors into paying customers. In ...

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design, design principles, graphic design, marketing, successful marketing, Massimo vignelli

Graphic Design: Why it’s key to successful marketing

It makes us scratch our heads, but the role of graphic design in marketing can get lost down the list of priorities. Sketch Corp.’s design studio is the engine room of our marketing agency, so we thought we’d explain why you need to pay close attention to your graphic design. Graphic design – ...

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Social Media Marketing

The Business Owner’s Guide to Social Media Marketing Lingo

Social media marketing is fast-paced and ever-changing. When you’re in the thick of it, it’s easy to forget that some business owners may not have heard of ‘PPC’, ‘retargeting’, ‘DMs’ and ‘chat marketing’. We got a reality check recently when someone’s mum asked them to ‘please explain’ about ...

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brand agency

Expand without damaging your brand – your brand agency can help

Many established SMEs feel confused about how to carry existing branding and aesthetics through to new divisions and products. A brand agency can help you handle this type of expansion seamlessly. At Sketch Corp, we are regularly engaged to help successful SMEs make sense of their branding and ...

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Feature-Image---Sept-2-v3

Graphic designers: the pros and cons of freelancing vs in-house vs agency

Maybe you’re already in the industry or maybe you’re just starting out, but there’s no doubt graphic designers are in demand for their skills. The career opportunities are endless. And there are different ways of working. Perhaps you’ve thought about what it would be like working for a creative ...

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disruptor, challenger, disruptor brands, challenger brands, brands

Disruptor Brand vs Challenger Brand: What’s the difference?

Think of some of the hugely successful brands shaking up industries or transforming consumer habits. Say Uber, Airbnb or Aldi for example. Often they’re described as being either a disruptor brand or a challenger brand. These terms might sound like they’re similar, but they’re actually very ...

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Print graphic design

Is print dead? The new truth about print graphic design

‘Is print dead?’ It’s a question we’re often asked at Sketch Corp, along with: ‘Do other companies still do it?’ ‘Does it still work?’ ‘Is it worth it?’ And so on. Forget what you’ve heard. We’ll tell you what we’ve experienced in the past four years as a marketing agency offering ...

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