Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.
It’s part of a powerhouse social network, its audience has twice the buying power of other social media channels and it’s gaining momentum every single day. Impressive, we know – and these are just three of the reasons we’re predicting LinkedIn advertising in 2020 could mean majorly big ...
So you’ve been working on your business plan, you’ve developed a strong brand and your website is almost ready. The next thing to consider is how you’re going to bring your business to market. Here, we explain the concept of a hard launch vs. a soft launch. We’ve been quizzed about this a lot ...
With only a week left until Christmas (!!), we’ve been looking back on 2019. Our team has delivered some incredible projects this year and we’ve had the privilege of working with amazing clients from a diverse cross-section of industries. Of course, we can’t showcase every job, but here’s a ...
We’re at the pointy end of the year – the time when we should in theory be slowing down but instead seem to be hurtling towards some kind of invisible finish line. With 2020 just around the corner, we’re throwing down the gauntlet and making our call on what you’ll be seeing in terms of […]
Podcasts are now BIG business with huge, hyper-engaged audiences. Who would have thought this humble audio medium would be on track to eclipse social scrolling and even binge-streaming? Well, that’s what’s happening and here’s how you can get on board. Remind me – what is a podcast again? For ...
Our studio’s favourite time of year is fast approaching and nothing ignites the festive spirit quite like a touchy-feely Christmas campaign from a big brand. This year, any day now, they’ll all be at it again – competing for your emotions (and to be totally honest, your dollarydoos). To get you ...
An essential element of the branding process is about building brand reputation. Naturally, you want your brand’s reputation to be impeccable and above reproach. You may engage an agency and undergo a thorough branding process where you’re equipped with a comprehensive brand personality, ...
In any branding project, gathering brand design inspiration is an essential part of the the process – one that usually comes after the client brief. This is an opportunity for art directors, strategists and designers to look to the world at large for creative ideas. They can scope out what ...
When your business is on a mission to attract investment or secure a sale, Information Memorandum design is a crucial part of the process and one worthy of careful attention. More and more savvy businesses are investing in customised Information Memorandum design solutions to effectively ...
Are you aware that Facebook is planning to launch its own currency? Yes, you read that right. As if the mega-rich company doesn’t already print money. In June, the social networking monolith announced plans for ‘Libra’ – a new digital cryptocurrency a bit like bitcoin (but more secure ...
If you’re into Insta, you’ve no doubt noticed your feed is now mysteriously devoid of numbers – or at least you may have heard the media commentary surrounding the latest Instagram social experiment. First, it was showing posts out of chronological order, and then it was a raft of rumoured ...
Most agencies will agree that DIY websites have their place – in certain circumstances. For example, when you’re a sole trader with simple services and no marketing budget to speak of. If you’re a decent-sized business, however, DIY websites should be approached with caution. At best, it’s a ...
