Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.


Customer retention, more important than lead generation

Put a ring on it – why life-long customer retention should be your number one marketing goal. As the world continues to adapt to life amidst the COVID-19 pandemic, businesses have increasingly found themselves in uncharted territory. As we all start to think about how to move forward, it’s ...

Blog post from Sketch Corp. The power of graphic design core web vitals

Core Web Vitals – how successful is your website?

It’s not just your customers that know all about your website UX – as of next year, Google’s Core Web Vitals will make sure you do too.  Google’s brand-new metric system, Core Web Vitals, is set to overhaul the way companies measure the success of their website.  The UX (or user experience) of ...

Blog post from Sketch Corp. The power of graphic design during COVID-19

The power of graphic design during COVID-19

During the globally dark times of COVID-19, the beauty and colour of graphic design – along with its ability to share powerful messages simply and effectively – has provided an unexpected source of comfort and relief. As a studio with a passion for good design, we know firsthand the ...

Blog post from Sketch Corp. Why your digital presence matters during COVID-19

Why your digital presence matters during COVID-19

As we rise to meet the challenges posed by COVID-19, these are surreal, challenging and downright scary times for all of us across the globe. With the majority of the world now in isolation for the foreseeable future, the online presence of your business has never been more important, or under ...

Illustration of two people sitting and standing next to giant phone

Are you ready? Google announces mobile-first website ranking

As of September, search giant Google will start ranking all websites by their mobile version, rather than desktop – meaning both new and existing websites will have to ensure they’re friendly and responsive for mobile. Kicking off a testing period three years ago, Google has already reached the ...

Blog post by Sketch Corp. on google reviews and how to take advantage of them

Google Reviews: what, why and how to get ‘em.

Whether or not we’re aware of it, most of us are regularly influenced by Google Reviews. Not just the domain of local cafes and restaurants, those five little stars that appear under a Google My Business listing can have *major* sway when it comes to credibility, SEO and ranking across any ...

Blog post from Sketch Corp. on how to optimise your business for SERP

Help your business become more visible ‘on-SERP’

It’s tipped as one of the marketing hacks to watch in 2020 with digital marketers and SEO specialists vying to get their businesses and clients featured ‘on-SERP’. Now don’t be alarmed if you’re unsure what this means or why it’s important because we’ve got the lowdown on what you need to know. ...

Linkedin advertising in 2020 blog article written by Sketch Corp.

LinkedIn Advertising in 2020: is it for you?

It’s part of a powerhouse social network, its audience has twice the buying power of other social media channels and it’s gaining momentum every single day. Impressive, we know – and these are just three of the reasons we’re predicting LinkedIn advertising in 2020 could mean majorly big ...

Feature image for blog article about hard launch vs soft launch by Sketch Corp.

Hard launch vs. soft launch: what’s the difference?

So you’ve been working on your business plan, you’ve developed a strong brand and your website is almost ready. The next thing to consider is how you’re going to bring your business to market. Here, we explain the concept of a hard launch vs. a soft launch. We’ve been quizzed about this a lot ...

Blog post about various design and branding projects by brisbane design and marketing agency Sketch Corp.

So long, 2019! Time for a few highlights

With only a week left until Christmas (!!), we’ve been looking back on 2019. Our team has delivered some incredible projects this year and we’ve had the privilege of working with amazing clients from a diverse cross-section of industries. Of course, we can’t showcase every job, but here’s a ...

Marketing trends of 2020

We’re calling it: our predictions for marketing trends in 2020

We’re at the pointy end of the year – the time when we should in theory be slowing down but instead seem to be hurtling towards some kind of invisible finish line. With 2020 just around the corner, we’re throwing down the gauntlet and making our call on what you’ll be seeing in terms of […]

Will you add podcasting to your marketing mix

Will you add podcasting to your marketing mix in 2020?

Podcasts are now BIG business with huge, hyper-engaged audiences. Who would have thought this humble audio medium would be on track to eclipse social scrolling and even binge-streaming? Well, that’s what’s happening and here’s how you can get on board.  Remind me – what is a podcast again? For ...


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