Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

brand agency

Expand without damaging your brand – your brand agency can help

Many established SMEs feel confused about how to carry existing branding and aesthetics through to new divisions and products. A brand agency can help you handle this type of expansion seamlessly. At Sketch Corp, we are regularly engaged to help successful SMEs make sense of their branding and ...


Graphic designers: the pros and cons of freelancing vs in-house vs agency

Maybe you’re already in the industry or maybe you’re just starting out, but there’s no doubt graphic designers are in demand for their skills. The career opportunities are endless. And there are different ways of working. Perhaps you’ve thought about what it would be like working for a creative ...

disruptor, challenger, disruptor brands, challenger brands, brands

Disruptor Brand vs Challenger Brand: What’s the difference?

Think of some of the hugely successful brands shaking up industries or transforming consumer habits. Say Uber, Airbnb or Aldi for example. Often they’re described as being either a disruptor brand or a challenger brand. These terms might sound like they’re similar, but they’re actually very ...

Print graphic design

Is print dead? The new truth about print graphic design

‘Is print dead?’ It’s a question we’re often asked at Sketch Corp, along with: ‘Do other companies still do it?’ ‘Does it still work?’ ‘Is it worth it?’ And so on. Forget what you’ve heard. We’ll tell you what we’ve experienced in the past four years as a marketing agency offering ...

infographic-sketch-drawing-business-corporate design-corporate document

How to win business and persuade investors with corporate document design

The last couple of months have seen our team working like crazy on huge corporate document design projects. All have been heavy on data, infographics and icons.  Corporate document design for material such as EOFY company performance reports, investor highlights and information memorandums ...


What are you doing with your marketing budget? An EOFY checklist for marketers

For marketers, end of financial year (EOFY) can be crazy but exciting. It’s like a spring clean for your business! At Sketch Corp, we view it as an opportunity for business owners and marketers to reflect on the past 12 months and take a serious look at their marketing budget. This is the ...


The art of the brief: getting the most out of your marketing agency

So you’ve found the perfect marketing agency to work with. Fabulous! That’s the hard part. Now to establish some clear boundaries and processes for working together. You must already have a connection to have agreed to team up in the first place. But no matter how good your rapport, no agency ...

Hiring a marketing agency

Hiring a marketing agency for website design? Ask these 7 questions first.

Sketch Corp. was recently engaged by a fabulous new client who sadly has had a shocking website design experience with another marketing agency. Despite paying more than $30,000 for this new website, our client was left with a website design that was inferior in many ways to the existing ...

8 design Instagram

8 design Instagram accounts loved by creatives

Even the most experienced designers look around for fresh inspiration when starting a new project. We certainly do. Our favourite source of stimulus these days is the creative community on Instagram. This channel has emerged as the best visual medium for showing off fantastic design and getting ...

Where typography is heading

Where typography is heading in 2018

Typography in graphic design will be enormously important in branding this year. Again. Here’s why. The reason typography reigns right now are largely due to UX constraints and the current trend towards responsive design, which dictates that everything must be easily scalable for different ...

Website considerations

Website considerations for budding entrepreneurs

Over the years, our agency has worked with many bright-eyed entrepreneurs with BIG ideas for changing the world and making millions. Usually via an online business that disrupts industry norms.   We love these guys! Their enthusiasm is infectious.   Most of their ideas involve very ...

Choosing the right marketing agency

How to choose your marketing agency wisely

When you have a business and things are going well, there may come a time when you can no longer grow it on your own.   This is when partnering with a marketing agency starts to look like a very attractive option.   A monthly retainer or ad hoc arrangement is the perfect solution when ...


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