An accounting firm just for the creative industries, Creative Crunchers approached Sketch Corp. seeking beautiful branding and a website that struck a balance between artistic (to appeal to the target market) and professional (to communicate their financial nous). Our art director embraced the challenge, creating a muted yet playful brand pattern and colour palette, while our copywriter developed plain-spoken language to simply get the message across without alienating the creative audience with finance jargon.
Our technical recruitment client, Engineering Networks, connects candidates possessing specialised skills with employers in a range of technical industries. Sketch Corp. was engaged to create a new brand for the business (which previously traded under a different name) and to develop all aspects of a clean, ultra-professional new website to simply convey key information and verify the business’s capabilities without unnecessary functionality.
A new entrant in the vitamin water space, Nude Water’s brand strategy, logo and packaging design was geared to the wellness-oriented female target market. Our aim was to embody this audience’s desire for optimum health and beauty in a way that would stand out from competitors on a crowded shelf.
Working to understand the complex technology behind the product, we developed new branding, a website and overhauled all marketing material (including copy) for EnviroStraw – an award-winning range of revegetation solutions developed by Australia’s leading soil scientists over 12+ years.
Factory Mezzanine Floors
Factory Mezzanine Floors custom-designs mezzanine storage and workspace solutions for Queensland factories. Sketch Corp. was commissioned to create a stylish yet practical and masculine visual identity for the business that alluded to the niche product offering. Our team followed this up with a sophisticated website designed to appeal to the target market with clear technical information and strong calls to action.
Vue Taigum, a stylish new townhouse community on Brisbane’s north side, required full branding from our creative studio, including logo, brochure and signage. A black and gold art deco-style logo was developed and woven through other collateral.
When creating the visual identity for this property development on Brisbane’s north side, Sketch Corp. chose a palette of splashy greens and blues, and wispy negative space typography to echo the ‘relaxed luxury’ and resort-style amenities of the project’s 4-bedroom, 2.5 bath townhouses.
Dalmeny Springs Estate is an exciting new residential project in the south Brisbane suburb of Algester (close to Sunnybank Hills and Calamvale). With the site still at pre-construction stage, our team was engaged to develop a name, visual identity and sales brochure for the project. We proposed a subtly bright and optimistic aesthetic that would attract both the lucrative Chinese target market and Australian first home buyers and investors.
Sketch Corp. was commissioned to develop full branding and collateral for a new community of 87 designer townhouses in Heathwood, Brisbane. With the dynamic logo, colour palette and visual elements, we wanted to encapsulate the endless possibilities and optimism of moving to an area in the midst of progress and change.
Return 2 Raw
Our design studio created branding, packaging, a website and other creative concepts for our super-food client Return 2 Raw. The brief was to create an earthy, rough-hewn design in keeping with the organic, vegan product range.
The development of the Agri Veterans brand and website – along with a highly effective content and social media strategy – has seen the initiative gain recognition among Australia’s ex-Defence community and win a coveted national award.
InfoTech Solutions is a leading Queensland IT service provider for medium-sized businesses. After a sophisticated Sketch Corp. rebrand, high-performance website redesign, new suite of company documents and results-driven marketing strategy, the company is growing and diversifying.
The Contribution Co.
Conscious coconut oil products where a portion of the profits go back to Sri Lankan communities in need – that was the story behind The Contribution Company. We created a visual identity including logo (complete with palm trees and nuts), colour palette and product packaging under the tagline ‘Socially conscious care for your hair, skin and body’.
The Cleo Collective
Celebrated Brisbane colourist Amanda Holden approached Sketch Corp. in search of branding and a name for her latest salon venture. Once The Cleo Collective was christened, Sketch Corp. developed a logo, subtle tropical colour palette, stationery, point of sale and other visual elements with a feminine aesthetic that was infinitely glamorous, but in no way ‘basic’ or cloying.
OJ Pippin Homes
Rebranding a business with a loyal customer base of 30 years standing requires detailed research and careful consideration. Take a look at how we brought the company’s original 90s branding up to date, paying homage to its roots and maintaining visual consistency.