Blogging Authenticity

It goes without saying that blogging can help raise our search engine rankings.

We only need to type ‘Blogging and SEO’ into Google to receive an abundance of information, tips, secrets, ‘simple truths’ and how-to guides on all of the ways that we can write and structure our blogs to increase traffic to our site.

But while getting that illustrious position on page 1 in Google is important, it’s also worth remembering that our blogs are a tool for speaking to target markets and the wider public, not robots.

Yes we should continually come up with new content and provide value for our readers. Yes we should be consistent across various mediums. And yes, we should try to maximize our blog’s visibility. But continually writing exact phrases, linking to other sites in the hope that we get a return mention or social share, posting at a certain time of the day and keeping our blogs to a specified length should not dictate our blog posts.

One of the key attractions of a blog is that it’s more personal than the content available on our websites and in promo material. Through our business blog we can show our audience what our organisation is really like and what we care about. We can use our voice to show our character, how we think and what our opinions are so that we connect with our audience.

Instead of searching for ways blogs can increase traffic to our site, let’s get genuine and find the ways that we can create a truly great, engaging, value adding non-robotic read.

We recommend a read of the following article and post for insight on how to keep it real when blogging:

Leo Babauta – What Makes Great Blogwriting?

Joshua Fields Millburn & Ryan Nicodemus – How to Start a Successful Blog Today

May authenticity prevail!

April Space: The First Time

With the launch of our blog the Sketch Team got thinking about new beginnings, debuts and first impressions. This train of thought led to the concept of ‘the first time,’ along with many other new/first ideas. So why did we end up going with this theme over all others? Because first times are memorable! Whether for good or bad we tend to remember the first time we did something.

Our first day at school, first CD, kiss, broken bone, broken heart, car, hangover, interview, job, child’s first words, house, wedding, funeral, and on the list goes. First times are memorable because they’re filled with emotion – pride, fear, excitement, apprehension, joy and sadness. And that’s just to name a few.

Continue reading “April Space: The First Time”

Visit Us In Space

We are delighted to be writing to you and sharing our thoughts, news and interesting bits & pieces on all things marketing and design.

If you own your own business, manage or are a member of a marketing team, have an interest in the application of design for business, or are simply interested in the myriad of ways that marketing and design can assist with building and growing a business, the Sketch Corp blog is for you.

Our blog is available to you in Space, a special area on our website where the Sketch Team ponders, explores, challenges and expresses ideas and thoughts on just about anything. Space is our voice and creative outlet outside of our clients; we look forward to your visit.