Clever website design – how a catchy call to action inspires conversions

It’s a critical part of website design – the call to action. And getting it right can mean the difference between a conversion or not. Our creative team have come up with our definitive website call to action list in the hope of transforming your casual visitors into paying customers.

In marketing terms, the website call to action (CTA) is exactly what it sounds like. A statement that invites the viewer to act immediately. As a marketing and design agency, we know that converting people who are ‘just looking’ into people who make the call or follow through with checkout is the ultimate goal of website design.

Our experience shows that calls to action matter. A fantastic CTA is a blend of creativity, clear guidance and the all-important prompt. With so many messages coming at them online, website visitors have become immune to the same old shopworn ‘Buy now’, ‘Add to cart’, ‘Ready to get started’ style CTAs.

Coming up with fresh new ways to entice visitors to act can be difficult when you’re a busy business owner. If you find yourself drawing a blank, here are 30 CTA ideas to get you started.

  1. Let’s connect
  2. Why don’t we grab a coffee? My shout!
  3. Get going now
  4. I don’t want to wait – let’s do this
  5. I want to go for it
  6. Find what you need now
  7. Want more? It’s all here
  8. Ready to buy?
  9. Show me how
  10. Get a free update now
  11. Time to explore
  12. We’re ready
  13. Give us a try
  14. Get started
  15. Send me a free guide
  16. Try us out
  17. See what’s next
  18. Time to make a difference
  19. Ready to be inspired?
  20. I’d like a free trial
  21. Find out more
  22. More for you here
  23. Like what you see? Click here
  24. I’m interested in saving time & money
  25. Why not have a look?
  26. Get started for free
  27. Try [insert service name here] for free
  28. Start your trial
  29. Let’s go
  30. Can we help? Phone [your number]

Of course, selecting the right website call to action is all about context. The website design around it needs to highlight what the key message is and where the CTA button will take them. You can’t beat the expertise of website design specialists for that. But in some cases, a tweak to the website call to action is all that’s needed to convert those visitors to customers.

Want more from your website CTA or website design in general? Working with a marketing agency may be the answer.

Call us on 07 3369 6100 or send us an email [email protected]

Graphic Design: Why it’s key to successful marketing

It makes us scratch our heads, but the role of graphic design in marketing can get lost down the list of priorities. Sketch Corp.’s design studio is the engine room of our marketing agency, so we thought we’d explain why you need to pay close attention to your graphic design.
Graphic design – why it counts…

For some reason, graphic design can get caught up in the “marketing” banner. Often it gets less in the budget or it’s assigned to a junior who knows how to download some free design platform. But graphic design is far more than just images and text. As any great marketing agency knows, there’s an art to communicating a message in a visually appealing way.

Graphic design can make or break a campaign…

It’s a crowded marketplace. Customers are bombarded with images and messages everywhere they look, especially online. The graphic design of your campaign really can be what makes or breaks how successful your message is in cutting through all the noise.

There’s more to graphic design than meets the eye.

For starters, the way graphic design applies to print and digital is so different that it’s a whole other story (or blog)! It’s also made trickier because aesthetics are so subjective. The way each individual views graphic design is personal. But there are some basic principles that can be applied to help make it work.

Checklist for good graphic design:

balance, design, design principles

BALANCE – this gives a design structure and provides stability. It can be symmetrical, where details are evenly matched, but asymmetry can also work.

hierarchy, design, design principles

HIERARCHY – this provides direction and organises the information so it has a functional purpose and makes clear what the key message is.

contrast, design, design principles

CONTRAST – this helps highlight important information and makes a design visually interesting. Contrast is achieved using different colours, sizes, even fonts side by side.

repetition, design, design principles

REPETITION – repeating elements including typography and colours can help make a design more cohesive, visually appealing and easier to absorb for the viewer.

alignment, design, design principles

ALIGNMENT – centred, left, justified. There are plenty of ways to orientate the text or elements on a design, while grids or columns can also achieve consistency. But it is possible to “break the grid” and ignore alignment successfully. It all depends on the skill level of the designer.

The difference in having a marketing agency that sees the value in graphic design.

You could have the best Facebook advertising campaign or Google remarketing plan but if it doesn’t LOOK right, then people won’t click or call or buy. And inboxes are bursting so you have a very short window to grab the attention of your audience. You need great design that “pops” to get YOUR email opened.

And it doesn’t stop at digital. We’ve been seeing a surge in businesses requesting beautifully designed capability statements and corporate documents of late.

Think about it… what kind of image are you presenting if you’re not investing in your graphic design? Is tasking someone who’s unqualified to design your marketing material really showing your company in the best light? It doesn’t make sense to spend so much of your budget on business development staff or advertising and then fail to showcase your message or bring your campaign to life with the imagery and design that will make it stand out.

Here are some questions to ask yourself about whether the graphic design of your marketing material is up to scratch.

  • Is the key message clear?
  • Is there are a hierarchy and a structure to the design?
  • Is your product or service looking the best it’s ever looked in the marketing material?
  • Is it clear what you want your audience to DO once they absorb the information?

If you’re not sure, why not send it to a marketing agency and ask for their feedback!.

Ready to make your graphic design stand out or just after a second opinion? Working with a marketing agency may be the answer. Sketch Corp. works with many clients on a monthly basis, devoting a set number of hours per month to their graphic design, strategy, copywriting and social media marketing requirements.
Call us on 07 3369 6100 or send us an email [email protected]