Now that cookie-cutter SEO is dead, businesses everywhere have turned to content (and, by extension, social media) to drive awareness and activity towards their websites.
Don’t get me wrong – this is a good thing. Mostly.
The bad part, the part that makes it snake oil, is that pundits and self-proclaimed ‘experts’ have led everyone to believe that social media is some kind of cure-all.
Spoiler alert: it isn’t.