Most companies spend considerable time and money getting their branding just right. As they should.
But branding isn’t just about printing business cards and making sure your uniforms match your letterheads.
Every single piece of communication, from email auto-responders to billboards, needs to accurately convey the values and vision you’ve worked so hard to develop.
What we’re talking about is “voice” – and why it can’t afford to be overlooked.
Continue reading “Want your brand to be remembered. Develop an unforgettable voice.”