Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

Remarketing: Truly good, or too good to be true?

Earlier this month we took an in-depth look at the ins and outs of Google AdWords. The general sentiment was that while AdWords can be a great tool for getting your brand or offers noticed, it can be a bit of a waste if it isn’t done properly. You can read the full article Help […]

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Help! We’ve gone all Google-eyed!

This month, we’re shining the light on Google AdWords: the good, the bad, the potential, and the potential waste. That’s right. AdWords doesn’t always work, and it isn’t always a good choice. But sometimes it does, and sometimes it is. In this article we’ll give you some real-life examples of ...

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Conferences: Get your money’s worth

You’ve bitten the bullet and paid to exhibit your brand at an industry event. Great news! But the question is, are you confident that you’ve done enough to really get your money’s worth? If not, the short answer is to treat the event like you’d treat a full marketing campaign: plan, execute, ...

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Business Awards: Milk It!

On Tuesday 11 November two members of the Sketch Team ventured down to Sydney for the 2014 My Business Awards. While we didn’t take home the gong for Best Start-Up 2014, being a top 5 finalist was both an honour and inspiration.

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2014 G20 Summit: Brisbane On Show

With the G20 Summit being held in our own backyard next week, we couldn’t look past the most important event in the G20 year for November’s Space theme. On the 15th and 16th November, Brisbane will host government leaders and representatives from the world’s largest advanced and emerging ...

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E-Newsletter Survival: 7 Tips For Avoiding ‘Unsubscribe’

As more and more companies take up e-newsletters to communicate with their audience the need to make them standout, engage, add value and not be considered annoying is critical. It’s a common scenario; we find a cool website, like what the company has to say, and decide that we want to be kept ...

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Collaboration: It’s Time to be Better

Last week our much-loved Art Director attended Sex, Drugs & Helvetica. Not a design conference, a conference for designers! When reporting back to the Sketch Team about the conference, standout trends and key takeaways, collaboration dominated the discussion.

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A Guest Designer & Pop Culture Phenomenon

The very talented designer and good friend of the Sketch family, John Florez, designed September’s Space image.John’s allusive brief was ‘something newsworthy’ and we love that the now globally infamous Ice Bucket Challenge was his inspiration. This clever challenge campaign was created to ...

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Unplug & Drink Coffee: Getting Potential Customers Over the Line

It may seem odd that our August Space design features typewriters, pocket watches, old school telephones and a token cup of tea. Especially given we are a modern day marketing & design agency that embraces and, for the most part, respects new technologies and the efficiencies they bring to ...

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Reception & Marketing Are Not The Same Thing

Your receptionist is often the first impression people have of your business. How they present your business makes or breaks your client relationships. Yet even if your receptionist has the most welcoming phone manner, has exceptional client skills and is a top gun at office organisation ...

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FIFA World Cup

Since the 2014 FIFA World Cup started on June 12, people from around the world have been caught-up in ‘football’ fever.   And not just the die-hard fans. Even those of us who have never watched a game from start-to-end have at some point over the past month discovered that we know more ...

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E-Marketing

With a massive convergence to a world of digital in the past two decades, e-marketing and the emphasis on facilitating databases has sky rocketed. And rightfully so – there are now over 2 billion Internet users worldwide, an average of 144 billion emails are sent per day, and of the current 802 ...

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