Brand Strategy & Communications Manager

What this role looks like

Working alongside our strategy director, operations manager, and design team, you will play a central role in shaping how our clients communicate to their audiences.

You will facilitate brand discovery workshops with clients, guiding conversations that uncover positioning, personality and tone of voice. From these sessions, you will lead the development and articulation of brand foundations for new and existing clients, including vision, mission and positioning statements, brand narrative, key messages and content pillars. You’ll conduct competitor analysis, develop messaging hierarchies, and act as guardian of brand language across all client work.

From this strategic base, you will help shape and execute communications strategies that inform content direction, channels and asset development. This includes creating and overseeing 12-month social media content strategies, staying current with platform best practices, and ensuring every piece of content ladders up to broader brand and business objectives.

This is a hands-on role. You will be comfortable moving between big-picture strategic thinking and day-to-day execution, and be confident prioritising work in a fast-paced agency environment. You will liaise closely with clients and collaborate with the Sketch Corp team, contributing structure and considered, high-quality work at every stage. Beyond client-facing strategy, you’ll support internal communication processes and play an active role in mentoring team members in writing craft, strategic thinking and brand stewardship.

This is a five-day per week, fully remote role.  That said, connection matters to us. There is an expectation that you will join the team in Brisbane at least once a month, where we come together in person for a couple of days to collaborate, plan and work side by side. And, from time to time, you’ll join some of our team when we travel to city and regional locations across the country  to meet with our clients.

Key responsibilities

The role includes a broad range of copywriting and communications responsibilities, including:

• Facilitating brand discovery workshops and translating insights into strategic positioning
• Developing tone of voice frameworks, messaging hierarchies and brand personality guidelines
• Creating and overseeing 12-month social media content strategies, staying current with platform best practices
• Acting as guardian of brand language and consistency across all client touchpoints
• Writing effective website copy, with a strong understanding of SEO best practice
• Writing blogs, news items and articles, always in a client’s brand voice and tone
• Supporting internal communication procedures and team knowledge-sharing
• Working closely with our designers to ensure copy and design are balanced, cohesive and intentional in applications
• Mentoring our social media manager on their strategic development, ensuring social schedules align with broader communications and content strategy objectives

About you

This role suits an experienced brand strategist and communications professional with deep skills in both brand strategy facilitation and hands-on copywriting. You understand that strong copy is not decorative. It is strategic, deliberate and central to effective brand and marketing work.

Depth of experience across both long-form and short-form copy is essential, as is confidence working across digital and print. A strong grasp of how tone, structure and intent shift depending on brand, audience, platform and objective is assumed, along with a genuine care for getting it right. Clarity, grammar, precision, rhythm and choosing the right word rather than the easy one are part of how good work is produced. You’re still on the tools, writing website copy, brand narratives and client comms, but you’re doing so from a strategic foundation of positioning, audience understanding and brand architecture.

Confidence working directly with clients is important. The role involves interviewing business owners, senior leaders and marketing managers, shaping meaningful stories from real conversations, presenting communications thinking, and facilitating discussions with clarity and authority.

For the successful candidate, collaboration comes naturally. This role works closely with our designers, strategists and project managers, and requires an understanding of how copy both shapes and is shaped by the wider creative and strategic process. Strong outcomes come from shared thinking, iteration and respect for each discipline’s contribution.

A thoughtful, pragmatic approach to AI is important. Language models are seen as tools that support workflow, ideation and consistency, rather than a replacement for strong writing or critical thinking. There is also an expectation that this role will contribute to the ongoing refinement and training of Sketch Corp’s AI models over time, helping to embed brand tone, writing standards and best-practice use across the team, and supporting more junior writers in using these tools well.

Experience in a brand or marketing agency environment is essential. Familiarity with project management systems, time tracking, shifting priorities and how to take on board and implement client feedback is important, as is an understanding that this feedback is part of agency life.

As a senior member of the agency, this role also carries responsibility to:

• Bring fresh thinking and new ideas to how we approach copy, storytelling, communication and content planning
• Help lift the standard and consistency of communications output across the agency
• Mentor junior team members in writing craft, strategic thinking, tone development, narrative structure and content planning
• Support the development of internal communication processes and knowledge-sharing practices