Help your business grow with practical marketing insights and issues in focus, shared each month via our blog.

We’re going there… Giving back strategically.

This month, we’re braving a controversial topic. One that never fails to evoke emotion and divide the marketing community: is it ethical to ‘give back’ and leverage this contribution for business growth? Our view? Absolutely. Since it’s good for the soul to give back regardless, why not do it ...

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SMEs BEWARE: doing it on the cheap can cost you in the long run

Every so often, we pitch for a new client and find out we’ve been unsuccessful in winning their business. Part and parcel of agency life. You win some, you lose some. Then something interesting happens… Many of the clients who’ve turned us down end up reconnecting. Usually they come back to us ...

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In defence of quality content | #keepitreal

Oh for the love of content! Here’s our two cents on why you should never sacrifice quality content purely for the sake of SEO. Inserting keywords and writing copy to appeal to an algorithm requires careful thought and creativity to keep your business’ tone of voice intact and to deliver quality ...

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Where will video fit into your marketing strategy? 3 questions before hitting rec.

There is one medium that converts and captures an audience like no other. It’s nothing new, but it is rapidly evolving and has been re-purposed for smartphone-happy customers with short attention spans. It’s not a billboard, it’s not a banner ad, it’s VIDEO These days, it’s no longer a question ...

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Branded merchandise: handle with care

With Christmas just around the corner, you can bet your bottom dollar businesses around the world are going into merchandise overdrive. And for good reason The festive season is a golden opportunity to lavish clients with a little something to remember you by. Branded merchandise! When else do ...

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Building Brand Credibility & Trust

If people like you they will listen to you, but if they trust you, they’ll do business with you. –Navid Moazzez Consumers are spoilt for choice. In our on-demand, quality-conscious world, they can pretty much get whatever they want, when they want it. With this reality, brand credibility and ...

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Want to quadruple your leads?

You won’t believe how this one thing could quadruple your leads!  

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Social media is mostly snake oil-Part II

Our last article, Social Media Is Mostly Snake Oil, mentioned some of the misconceptions about social media, and some of the ways it’s misused and misadvertised.   This time, we’re taking a more positive approach. We’ve put together a selection of tips to help you set up, maintain and ...

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Social media is mostly snake oil – Part I

Now that cookie-cutter SEO is dead, businesses everywhere have turned to content (and, by extension, social media) to drive awareness and activity towards their websites.   Don’t get me wrong – this is a good thing. Mostly. The bad part, the part that makes it snake oil, is that pundits ...

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Want your brand to be remembered. Develop an unforgettable voice.

Most companies spend considerable time and money getting their branding just right. As they should. But branding isn’t just about printing business cards and making sure your uniforms match your letterheads. Every single piece of communication, from email auto-responders to billboards, needs to ...

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Return On Investment – It isn’t everything, but it’s something.

Here at Sketch Corp. we’re big on numbers. You could say we “count” on them. Ha ha. A lot of the decisions we make on a daily basis are driven, at least in part, by data. From creating marketing proposals to running Google AdWords campaigns, we rely heavily on raw numbers and statistics when ...

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Mobilegeddon: Help Google or else!

If industry news was anything to go by, April 21 was supposed to be the end of the world for millions of website owners. Causing perhaps the biggest internet freak-out since Kony 2012, Google told the internet that it’d be changing the way its algorithm worked: websites that weren’t ...

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