As far as website development platforms go, it’s hard to beat WordPress, which will celebrate its 16th birthday in May this year.
THE ORIGINAL & THE BEST
While there are some fabulous alternatives out there (Shopify, Wix and SquareSpace all serve their purpose), you really can’t go past WordPress for layouts, features, themes and flexibility.
WordPress powers something like 30% of all the websites in the world, making it by far the No.1 web development platform on earth. It’s definitely No.1 in our studio, where we develop most of our custom websites on WordPress.
We say 75+ million people can’t be wrong! While we can’t speak for all of them, here are the top reasons our design and development team say yes to WordPress.
1. IF IT’S GOOD ENOUGH FOR BILL GATES
We love that WordPress is completely democratic. The platform is suitable for bloggers, freelancers, mum and dad businesses AND many of the biggest corporate players in the world.
Just a few massive brands with WordPress sites are: Microsoft, Go Daddy, IBM, Sony Music, BBC America, Beyonce, Mercedes Benz, The Rolling Stones, Etsy and any number of news and entertainment sites.
2. IT’S FREE TO GET STARTED/IT’S INCREDIBLY COST-EFFECTIVE
While you are still required to pay for website hosting via your hosting provider, WordPress is a free platform. This means you will not be locked in to a proprietary platform that requires ongoing payment for access.
3. IT’S GENUINELY EASY TO MANAGE & CUSTOMISE
Our developers love that WordPress’s selection of plugins, layouts and themes is constantly evolving – hence why it’s the natural choice for one-man bands, small businesses, large corporations and organisations of all shapes and sizes.
One of the best things about WordPress is that it allows you to easily make changes to your own website – at your own pace and in your own time – without having to rely on your agency or another third party to do it.
Another key benefit is that it allows for easy customisation and enhancement via plugins. New functionality can easily be added at a later date if required.
4. IT’S AN OPEN SOURCE CMS (AND THAT’S A GOOD THING!)
People are mistaken in their assumption that ‘open source’ implies your website is wide open to hackers. On the contrary. All open source means is that WordPress’ building code is free and accessible to developers. An open-source CMS in no way means that your website is vulnerable to attack. WordPress core software is audited regularly for security by hundreds of developers.
Your developer can easily download and customise the WordPress code as required. What they need to keep in mind is that not all changes will be accepted by the WordPress team.
5. IT MAKES SEO EASY
The fact that WordPress has a responsive and highly logical design means search engines tend to prefer it. The platform is written using standard compliance high-quality code and produces semantic mark-up. For more precise search optimisation, WordPress gives each page and post unique meta tag keywords.
At Sketch Corp, we often install the WordPress Yoast SEO plugin for our clients because it provides a comprehensive solution for onsite SEO that allows you to add SEO titles, meta descriptions and meta keywords to each post and page.
6. IT LETS YOU HOST WHEREVER YOU WANT
Using WordPress means customers can host their website anywhere. Since around a third of the web is powered by WordPress, virtually any web host accommodates it. The majority of hosting plans include instant installation for WordPress CMS or already have it installed.
7. LOTS OF HELP IS AVAILABLE
If you ever find WordPress overwhelming or you get stuck, the answer will definitely be either on the WordPress community forum (which is moderated by staff) or elsewhere on the internet. So many people use this platform that you can basically just Google your question and be rewarded with a solution.
Hundreds of articles and entire websites are devoted to WordPress solutions, which means the answer you’re seeking is never far away.