Digital is everything now, which means digital graphic design is the
most important kind. The discipline of digital is a highly specialised
sub-branch of graphic design requiring a different approach from print,
and not just in terms of specs. This is because audiences consume
the two media completely differently. Print demands focused attention.
Digital competes with myriad other things flashing up on the smartphone
or laptop of your audience.
While designers and marketers have had their differences in the past,
you can’t have one without the other in the digital world. Now people
are scrolling, skimming and generally reading less and less, which means
we must rely on design-led images and infographics to communicate
key sales information.